Developers & non-designers needed user-friendly creative direction.

Mission

Solution

Whether state lotteries need accessible play screens, or professionals & organizations need to attract funding, I’ve provided in-depth audits, prototypes & user-centric no-code digital experiences.

Creative Director / Web Designer / UX/UI Designer / Strategist / Copywriter

CA Lottery Digital Vending Machines

When California Lottery launched new vending machines at Walmart, I was tapped to consult on the UX & UI design of their complicated screens needing to pass WCAG AA compliance.

I developed the CA Lottery’s first UX/UI Design Guide, performed an in-depth audit on over 100 screens, & developed high-fidelity mockups of recommended improvements.

Sports Pro Portfolio

When youth sports professional Chris Reed’s resume wasn’t doing his career justice, he needed a website to do just that.

I created a succinct, simple & interactive portfolio website with a timeline demonstrating Chris’ expertise & extensive sports experience. I consulted on storytelling and copywriting, from securing the URL chrisreed.work to SEO-friendly career updates.

Homepage Carousel Sequence

Story Page

Experience Page with Timeline Animated on Scroll

Visit ChrisReed.Work

Leading AI Startup

On a mission to expose and educate underserved youth in innovative tech, CreateLabs needed a Webflow website update to tell their story.

After an investor-experience audit, I wrote and implemented content updates that flaunt CreateLab’s growing portfolio and tech wins.
Visit CreateLabs.io