One skincare product needed a relaunch…and then another…and another.

Mission

Solution

Having unexpectedly carved out a niche in skincare product rebranding, I’ve creative directed multi-channel campaigns for supplement, lotion & anti-aging products.

Each brief, brand, & product is reimagined with ownable, bold creative.

Art Director / Brand Designer / Multi-Channel Marketing

ASEA brands’ leading product Renu28 needed a rebrand from drab face cream to full body remedy…with an emphasis on the science.

RENU 28

Dubbed Redox Revolution, I created a technology-forward look & digital campaign that positioned Renu28 as the future of body care.

Lubriderm

Lubriderm needed a new visual mnemonic that was as striking and ownable as their alligator spots…but of this century.

Channeling the brand’s authority in the market, I created a visual device vast & personable as their portfolio of products & remedies.

Youtheory supplements needs a bold, emotionally resonating campaign…for their suite of 30+ products made for everyone.

Youtheory

I created bold brand looks that centered the brand’s IP & efficacy story with targeted & approachable RTBs.