One skincare product needed a relaunch…and then another…and another.
Mission
Solution
Having unexpectedly carved out a niche in skincare product rebranding, I’ve creative directed multi-channel campaigns for supplement, lotion & anti-aging products.
Each brief, brand & product is reimagined with ownable, bold creative.
Art Director / Brand Designer / Multi-Channel Marketing
ASEA brands’ leading product Renu28 needed a rebrand from drab face cream to full body remedy…with an emphasis on the science.
MISSION 1.1
Dubbed Redox Revolution, I created a technology-forward look & digital campaign that positioned Renu28 as the future of body care.
SOLUTION 1.1
Lubriderm needed a visual mnemonic that was as striking and ownable as their alligator spots…but of this century.
MISSION 1.2
Channeling the brand’s authority in the market, I created a visual device vast & personable as their portfolio of products & remedies.
SOLUTION 1.2
Youtheory supplements needs a bold, emotionally resonating campaign…for their suite of 30+ products made for everyone.
MISSION 1.3
I created bold brand looks that centered the brand’s IP & efficacy story with targeted & approachable RTBs.
SOLUTION 1.3
