CA Lottery needs a new brand campaign for the first time in 30 years.

Mission

Solution

I helped position CA Lottery as the ultimate low-risk lifestyle brand with a music festival campaign & evolved brand look to show-stop at retail while living under the CA Lottery brand.

Creative Director / Strategist / Designer

STRATEGY + APPROACH:

Transforming the CA Lottery sun logo into a massive speaker, the corona & headline become a reverberating party
of movement.