CA Lottery needs a new brand campaign for the first time in 30 years.
Mission
Solution
I helped position CA Lottery as the ultimate low-risk lifestyle brand with a music festival campaign & evolved brand look to show-stop at retail while living under the CA Lottery brand.
Creative Director / Strategist / Designer
STRATEGY + APPROACH:
Transforming the CA Lottery sun logo into a massive speaker, the corona & headline become a reverberating party
of movement.